PCC Associated Students Scholarship

Awards range between $200 to $500.

Applications are available at 

as.pasadena.edu or the Office of Student Affairs.

Applications must be submitted to the Office of Student Affairs by the deadline.

Priority will be given to students displaced by the Spring cuts.  However, scholarships will not be limited to displaced students only.

If you have any questions, please call the Associated Students at 626-585-7980

or email Daniela Rueda, V.P. for Business Affairs at aspcc.drueda@gmail.com

Homeless as Wi-Fi spots? Really?

Clarence Jones worked as a mobile hot spot
 at the South by Southwest conference.

The New York Times

Use of Homeless as Internet Hot Spots Backfires on Marketer

By JENNA WORTHAM
Published: March 12, 2012

AUSTIN, Tex.  --  Which product at this year’s South by Southwest technology conference received more attention than perhaps any other?

Homeless people as wireless transmitters.

A marketing agency touched off a wave of criticism and debate when it hired members of the local homeless population to walk around carrying mobile Wi-Fi devices, offering conferencegoers Internet access in exchange for donations.

BBH Labs, the innovation unit of the international marketing agency BBH, outfitted 13 volunteers from a homeless shelter with the devices, business cards and T-shirts bearing their names: “I’m Clarence, a 4G Hotspot.” They were told to go to the most densely packed areas of the conference, which has become a magnet for those who want to chase the latest in technology trends.

Follow the full story here.

Students:  How and where is this story being covered elsewhere? Post links and your reactions to this practice of hiring the homeless as Wi-Fi hot spots in our comments section.

Regulars at the Austin Resource Center for the homeless.
photo by Ben Sklar for The New York Times.